Inspire Desire
Celebrating Time • Transcending Terroir • Embracing Style
Shop the Collection
- 01
- 02
Location • Yountville
JCB Tasting Salon
JCB Yountville offers a one-of-a-kind tasting experience paired with a highly curated retail experience where the beguiling ambiance crafts new memories effortlessly, while the infectious joie de vivre of our Proprietor, Jean-Charles Boisset, intertwines seamlessly with our distinctive JCB approach.
Discover
Location • St. Helena
St. Helena
JCB St. Helena is a groundbreaking and enigmatic space where each pour promises a journey into uncharted realms, unveiling a tapestry of flavors waiting to surprise and captivate your senses, as only Jean-Charles is able to do.
Discover
Discover
Vision
Jean-Charles Boisset
We live to inspire desire, ignite passion, and create stylish, coveted luxuries through sensorial, moments for connoisseurs the world over.
#InspireDesire
Explore Our Spirits
The ultimate expression of what Mother Earth has to offer. The subtle nuances of wine and terroir are the hallmarks of JCB Spirits.
Creating JCB Lifestyle
JCB Passion Collection by Baccarat
Embarking on a journey beyond the realms of wine and spirits, Jean-Charles Boisset unveils a captivating lifestyle vision. His creative prowess comes to life in his namesake collections of jewelry, perfume, and the globally revered Passion Collection in partnership with Baccarat – a historic collaboration marking the first-ever glassware line crafted with a vintner. But that's not all. The enchanting world of JCB extends to irresistible home accessories, embodying the essence of JCB hospitality and elevating the art of entertaining. Step into the allure of Jean-Charles's curated lifestyle offerings, where each piece tells a story and inspires you to dream and turn passions into reality.
Experience the World of Wine with Jean-Charles Boisset
JCB Live
Inspired by Wine, the catalyst for all great conversation, together we explore art, design, fashion, architecture, history, nature, food, great chefs, and the finest things in life, which are the essence of luxury and the fuel for our passion!
JCB Live
Featured Video
November 9, 2022
Importance of Sustainability
Guest: George Soleas, CEO LCBO